Introduction ? You’re a marketing analyst and you’ve been told by the Chief Marketing Officer that recent marketing campaigns have not been as effective as they were expected to be. You need to analyze the data set to understand this problem and propose data-driven solutions. The data set marketing_data.csv consists of 2,240 customers with data on: Customer profilesProduct preferencesCampaign successes / failuresChannel performance Section 1: Exploratory Data Analysis Are there any null values or outliers? How will you wrangle/handle them?Are there any variables that warrant transformations?Are there any useful variables that you can engineer with the given data?Do you notice any patterns or anomalies in the data? Can you plot them? Section 2: Statistical Analysis What factors are significantly related to the number of store purchases?Does US fare significantly better than the Rest of the World in terms of total purchases?Your supervisor insists that people who buy gold are more conservative. Therefore,…